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The six 'e"s of e-CRM

e-CRM must address customer optimisation along three dimensions

--  Acquisition (increasing the number of customers).     
--  Expansion (increasing portability by encouraging customer to purchase more products and service).     
--  Retention (increasing the amount of time that customer stays customers). An e-CRM strategy must be able to identify the expansion potential for each customer. A company should be able to identify the opportunities to cross-sell and up-sell to the same set of customers.

e-CRM Concepts<< Previous     Next >> e-CRM Features

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