CRM programs also are able to improve customer relationships.

• CRM technology can track customer interests, needs, and buying habits as they progress through their life cycles, and tailor the marketing effort accordingly. This way customers get exactly what they want as they change.
• The technology can track customer product use as the product progresses through its life cycle, and tailor the service strategy accordingly. This way customers get what they need as the product ages.
• When any of the technology-driven improvements in customer service contribute to long-term customer satisfaction, they can ensure repeat purchases, improve customer relationships, increase customer Loyalty, decrease customer turnover, decrease marketing costs increase sales revenue, and thereby increase profit margins.

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